View Profile

Kerstin Pfleger, Peter Paulhart and Alexander Liendl are behind the REDUCE.DESIGN brand, or RE.D for short, and together we produce and sell design furniture for conscious living.
"With our minimalist furniture, we want to promote a conscious lifestyle by focusing on the essentials. We are interested in furniture with meaning."
Each piece of furniture tells a story. A story that tells of the here and now and draws attention to the simple and essential.
Our designs follow minimalist forms with a pleasant clarity. Stylepark about our design philosophy "The use of materials and energy is reduced to a minimum and a new aesthetic is derived from this".